In this episode of Beyond the Pump, we dive into the real reason you're losing clients—and it has nothing to do with your macros or program structure. It’s about connection, communication, and the trust triangle. We explore the psychology behind how people perceive you (even comparing you to a lamp, no joke), why empathy and genuine care are non-negotiables in coaching, and how to build lasting relationships that actually move the needle. What you’’ll learn: -The neuroscience of attraction and annoyance in client relationships -Why a lack of connection kills retention, even if your strategy is great -How to design scalable systems without sacrificing trust -Practical ways to improve service delivery and boost perceived value Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/