What should clients really look for in a great coach? In this episode, we break down exactly what matters most when it comes to choosing the right fitness and nutrition coach—and what coaches need to deliver if they want lasting client success. We dig into the essentials of building trust, setting (and meeting) clear expectations, and why certifications alone don’t cut it. Whether you're a coach aiming to level up your game or someone searching for a coach who can actually help you get results, this conversation is packed with insights and hard truths. What You’ll Learn: -The most important factor in client-coach success (hint: it’s not your certifications) -How to build and maintain trust with your clients -Why social proof matters—and how to use it effectively -The role of consistency, lifestyle, and enjoyment in sustainable results -Practical red flags to watch for when hiring a coach Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/