Most coaches celebrate when a client hits their goal—but that’s just the beginning. In this episode of Beyond the Pump, we dive into the data: fewer than 40% of clients actually reach their goals… and most will gain back progress if left unsupported. So what’s the real job of a coach after the "before-and-after"? You’ll learn how to avoid being a short-term fix and start becoming a long-term asset in your clients’ lives. From pre-work to post-goal planning, we unpack how elite coaches stay relevant and valuable beyond the first milestone. In this episode: -Why most clients won’t keep their results without you -What separates sustainable success from a quick win -How to help clients set new goals before the old ones end -When (ethically) it’s time to let a client go -What the real job of a coach looks like in 2025 If you’ve ever asked, “What happens after the goal?”—this is your playbook.