In this episode of Beyond the Pump, we break down the concept of value engineering and how it applies to building an irresistible coaching offer. From our own experiences in education and business, we explore the difference between simply selling a service and crafting an offer that truly resonates with clients. What You’ll Learn: -Why most coaches are selling the process instead of the outcome—and how to fix it -How to create an offer that feels like a no-brainer for potential clients -The importance of clarity, value, and urgency in your sales conversations -How to avoid overloading clients with unnecessary details that hurt conversions Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/