In this episode of Beyond the Pump, we're breaking down the second critical piece of the Profit Per Acquisition (PPA) formula—Cost to Fulfill. After covering Cost to Acquire in the last episode, we’re now diving into the true cost of delivering your services and why ignoring this number can be the silent killer of your coaching business. What You'll Learn in This Episode: -The difference between cost to acquire and cost to fulfill -How to calculate your monthly cost to fulfill per client -The hidden expenses most coaches forget to track - Why understanding this number is essential for scaling your business -How to avoid common financial pitfalls that leave you stuck in the rat race Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/