In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success. Learn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals. We covered: - What marketing really is - Avoiding overpromising & marketing mistakes - The R3 framework - Having your fulfillment & marketing aligned
In this episode, we cover the hidden traps in modern marketing & overblown promises, and setting realistic expectations for long-term business success.
Learn how to ethically market your services, overdeliver value, and build trust using the R3 Framework: Results, Retention, and Referrals.
We covered:
- What marketing really is
- Avoiding overpromising & marketing mistakes
- The R3 framework
- Having your fulfillment & marketing aligned
Enjoy!
TIMESTAMPS:
00:00 – Intro
02:10 – The dangers of overpromising in marketing
06:30 – Understanding the impact of misleading expectations
10:45 – Ethical approaches to setting client expectations
15:20 – The R3 Framework: A guide to Results, Retention, and Referrals
19:50 – Why trust is your greatest asset in business
24:00 – The problem with constant discounts and fake scarcity
28:40 – How to overdeliver without overpromising
32:15 – Final thoughts
Steve's Instagram: https://www.instagram.com/stephenkopshaw/
Andrew's Instagram: https://www.instagram.com/andrew.garritson/